January 23, 2012
Nonni's Acquires THINaddictives
Nonni’s Expands Platform with Specialty, Home-Made Thin Biscotti
Nonni’s, a portfolio company of Chicago-based private equity investment firm Wind Point Partners, today announced the acquisition of THINaddictives, a maker of specialty thin biscotti under the THINaddictives® brand name.
Nonni’s produces the leading brand of premium biscotti in the U.S. and was acquired by Wind Point in February 2011 in partnership with Dave Beré as CEO. Dave is a seasoned food industry executive whose past leadership positions include Dollar General, Bakery Chef (a Wind Point portfolio company), McCain Foods and Quaker Oats.
"The acquisition of THINaddictives is consistent with our strategy to grow Nonni’s into a diversified premium snack food company."
-- Mark Burgett
THINaddictives is Nonni’s first add-on acquisition and produces several flavors of thin biscotti in its state-of-the-art manufacturing facility in Montreal, Quebec, Canada. Mark Burgett, a managing director at Wind Point, said “The acquisition of THINaddictives is consistent with our strategy to grow Nonni’s into a diversified premium snack food company by acquiring products and brands that are complementary to our core line of premium cookies.”
THINaddictives products are currently sold primarily in the club channel, and Nonni’s management has plans to quickly expand distribution. “Nonni’s has a strong existing sales network in a mix of channels, including club, mass market, grocery and retail, and we plan to leverage that network to increase sales of THINaddictives and expand distribution in the U.S. and Canada. We believe the acquisition is a win for our customers, as we view THINaddictives as a complementary but distinct product from our core line of biscotti,” said Beré.